Render Logo, Web-App & Branding

Cloud project management software for the Telecommunications Industry. Logo, Branding & WebApp development

Render
Cloud project management software for telecommunications roll out

Concept
Render is a Project Management tool with focus on Geo Spatial projects: Infrastructure rollouts of Utility Services: Telecommunication, Electricity.
The overwhelming nature of this kind of projects require visibility for multiple service providers, users and management levels: from builders to country managers and politicians. Render helps to answer Who/What/When/How much, putting the pieces of the puzzle all together in a simple to use web tool.
THE PUZZLE
The negative space is used to create the illusion of the letters. Those geometries can be place together in multiple ways to visualise the name of each of the components of the software.
The typography is a customised version of Futura PT bold. This font was chosen due to its link to the school of Bauhaus (accessible design).
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